A high-voltage activation to support Renault at the 4L Trophy departure village—bringing innovation, energy, and emotion to over 2,000 passionate participants.

How do you spark excitement around the Renault 4 E-Tech electric at one of the most iconic student rallies in the world? You create a bold, immersive brand space where storytelling meets experience.

Egg designed the full booth and visitor journey, including a Photo Booth with custom stickers, a live DJ set to fuel the vibe, and breakfast for all 2,000 Trophy participants. A dynamic variation of Renault’s visual identity was rolled out across all brand assets, ensuring consistency and impact at every touchpoint.

The operation was run in close coordination with Désertours to deliver a seamless experience from start to finish.

A powerful moment for Renault—and an unforgettable kickoff for the 4L Trophy adventure.